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Switching to Google Analytics 4: A User's Guide

Revised 9/22/2004
By Digital Web Chef Staff


Do you know if the people who visit your website like it? You can use a tool called Google Analytics to find out! More than 10+ million websites use this tool to see how many people visit their sites and how they behave there.

Google Analytics is a helpful tool for improving your website, but it will soon change. 2023 we must switch to a new version called Google Analytics 4. But don't worry! We have a guide that will show you step-by-step instructions on how to do it so you can keep using Google Analytics to make your website even better!


Google Analytics is a special tool for website owners. It helps them know how many visitors come to their website, where these visitors are from, how long they stay on the website, and which pages they like to read. This information helps the website owners improve their websites for visitors.

If you own a business or are an entrepreneur, you can use Google Analytics to see how well your advertisements work and understand what your website visitors want. Doing this can make your website better and more helpful for the people who visit it.

If you have a website for your business, it's essential to use a tool called 'Google Analytics to see how many people visit your website, which pages they look at, and where they come from.

This information can help you improve your website and attract more customers. This tool is free and easy to use. By looking at this information, you can learn what people like about your website and what they don't like.

This can help you change your website so more people will like it and want to buy things from you.

Google Analytics is a tool that helps companies understand how many people visit their websites and what they do there. They just released a new and improved version called GA4, which uses computers to learn more about what people do on websites.

The old version, Universal Analytics, or UA for short, will stop working in 2023. This means that people who want to continue viewing their website information after 2023 must start using the new version before July 1st, 2022.

But don't worry if you haven't started using the new version yet! Switching over is easy, and we can help you do it.

Google Analytics 4 has undergone significant changes from Universal Analytics. While it's impossible to list them all, here are some of the most important differences.


Updated Dashboard

The GA4 dashboard got a makeover and now has new tools and reports. It also works with BigQuery and Firebase, which gives us more information to look at and learn from.

Focus on Machine Learning

GA4 and UA are two ways to collect information about how people use a website or app. GA4 uses a clever computer system to learn more about people's behavior, while UA uses simple rules. Because GA4 is smarter, it can give better and more accurate answers.

New Data Model

GA4 is a special tool that helps people understand how others use their website. It looks at what people do instead of just what pages they visit, helping website owners learn more about how people behave on their website.


Cross-Device Identity

Google Analytics 4 (GA4) is a tool that helps website owners understand how others use their websites. GA4 has a new way of tracking people who use different devices, like phones and computers, without knowing their personal information. This helps website owners see how people use their websites on other devices.


Tracking Offline Conversions

Have you ever seen a cool ad on TV or in a magazine that made you want to go to a store or call a phone number? Well, now there's a way for companies to know if their ads are making people do those things! It's called GA4, and it can help companies see how many people visit their stores or call their phone numbers because of their ads. So, if you see an ad that makes you want to go to a store or call a number, the company might know about it, thanks to GA4.


New Additional Features

GA4 is a new tool that helps people track their websites. It has some new features not in the old Universal Analytics tool. One of the coolest things about GA4 is that it can help you see how many people clicked on a button or signed up for something on your website.

This new feature can also help you show ads to the people who visited your website before. GA4 also helps you accurately see how much money you made from your website. If you use GA4 the right way, it can help you learn a lot about your website and how to make it better.


The Benefits of Google Analytics 4

Ask anybody who has already switched to GA4. Google Analytics 4 offers many benefits over the previous version, including improved data collection, better insights, and enhanced user control.

However, it's essential to understand that one of Google Analytics 4's biggest benefits is improved data collection. GA4 collects more data than ever, making it easier to gain insights into website traffic and user behavior.

Additionally, GA4 offers new ways to collect data. The sooner you switch over, the sooner you can enjoy "intelligent data measurement." As mentioned, GA4 uses machine learning to automatically identify and track important events on a website.

Another big benefit of GA4 is the improved insights. The platform provides more detailed information about website traffic and user behavior. Additionally, GA4 offers new ways to visualize that data, making it easier to find trends and patterns.

Finally, GA4 offers enhanced user control. It would be great if it were your job to pull and analyze website statistics. You can now group different data types for better analysis and share that data with other users more easily.


How to Transition to Google Analytics 4

Do you use Google Analytics to track your website visitors? If yes, then you can switch to a newer version called Google Analytics 4 easily. follow these simple steps:

First, create a new account for Google Analytics 4 and provide some basic information about your business, such as your website address.

Next, decide where your website visitors come from, like a phone app or a website.

Then, allow Google to track your website visitors by adding a special code to your website. You can do this by following simple steps in your Google Analytics account.

After that, wait for Google to collect data about your website visitors. Depending on the number of visitors, this may take a few days or weeks.

Finally, once you have some data about your website visitors, explore the new features and insights available in Google Analytics 4.

Is Switching to Google Analytics 4 Mandatory?

The short answer is no. Switching to Google Analytics 4 is not mandatory. However, it's important to remember that older versions of Google Analytics will eventually be phased out and unsupported.

If you'd rather not make the switch yourself, rest assured that all older UA accounts will automatically be switched to GA4 on July 1st, 2023.

Switching to GA4 now simply allows you to take advantage of its new features and benefits, such as improved app usage measurement and enhanced data privacy options.

Likewise, if you set up Google Analytics for a new website now, it'll automatically default to a GA4 account. This means you don't have to do anything special if you're setting up tracking for a new site.


Get Help With the Google Analytics 4 Transition

Transitioning to Google Analytics 4 offers several advantages for businesses, including the ability to collect data across devices and platforms in a single place. If you need help making the transition, we're here to help. Contact us today!
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