Why Are Online Reviews
Important for Small Businesses?
November 10, 2023
Revised September 22, 2024
By Digital Web Chef Staff
In today's digital market, small businesses must understand reviews and how they affect their bottom line. Asking customers for reviews after every completed job, using the latest software to monitor those reviews, taking the time to respond to customers' concerns, and sharing the best reviews on social media platforms. See below why online reviews matter to small businesses:
1. Gets Your Business Found Online
When consumers search for your business, Google takes reviews from Bing, Yelp, Yahoo, and other platforms to determine the order of companies it returns in local searches.
Online reviews with specific keywords influence local search engines more than other factors. The same is true for Facebook searches. Google is the big player in the search engine game. Yelp and Facebook have loyal consumers who look to their platforms to find out who the best local business in any area is.
Fun Fact: app developers use data from Google, Yelp, Facebook, Bing, and others to produce products they sell us daily.
2. You Get Great Feedback from Customers
If you have a business, listening to what your customers say about it is crucial. They might say they like something or say there's something that needs improvement. Listening to them can improve your business and make your customers happier!
If you see that many people are saying the same bad thing, it's important to figure out why. Maybe it's because they can't easily get in touch with you, or maybe they're confused about when you're open. Fixing those problems can help make things better.
If people are saying good things, that's great, too! You can use those good things to tell other people about your business and attract more customers.
3. Business Credibility: People Listen to
When someone buys something online, they can write a review to tell others if they liked it. These reviews are important because people trust them almost as much as if a friend told them about it. It's important for the reviews to be honest so people can make good choices when they shop online.
4. Helps Builds Trust in Your Community and Beyond
If you own a small business, you know your customers well, and they know you, too! They come to your store often and like it a lot. Reviews are when people write about your store online, and they're a great way to get more people to trust and like your store.
When you read the reviews, you can improve your store, showing your customers you care about what they think. Good reviews can also tell new people what your store is like and why it's special. So, always read and use the reviews to make your store even better and to keep your customers happy!
5. People Pay Attention to How You Respond or Don't Respond to Reviews
It's important to know that people pay attention to what others say about your business. That's why responding to all the good and bad things people say about your business is essential. Most people think that if a company responds to what people say about it online, it cares more about its customers.
Remember, how you respond to what people say about your business is just as important as what they say!
6. Consumers Used Review to Make Purchasing Decisions
When consumers want to buy something, they often read what others say about it online. This helps the consumer decide whether to buy something or not. So, if you are a business owner and you want more people to buy from you, you need to have a good reputation online by having good reviews. That way, more people will want to buy from you repeatedly!
Online reviews matter to your small business.
Positive reviews differentiate between destroying your competition and getting the brakes beating off you. To grow your business, you must monitor and manage your online reputation. Contact us if you have questions or are unsure of your next move. We got you!
Revised September 22, 2024
By Digital Web Chef Staff
In today's digital market, small businesses must understand reviews and how they affect their bottom line. Asking customers for reviews after every completed job, using the latest software to monitor those reviews, taking the time to respond to customers' concerns, and sharing the best reviews on social media platforms. See below why online reviews matter to small businesses:
1. Gets Your Business Found Online
When consumers search for your business, Google takes reviews from Bing, Yelp, Yahoo, and other platforms to determine the order of companies it returns in local searches.
Online reviews with specific keywords influence local search engines more than other factors. The same is true for Facebook searches. Google is the big player in the search engine game. Yelp and Facebook have loyal consumers who look to their platforms to find out who the best local business in any area is.
Fun Fact: app developers use data from Google, Yelp, Facebook, Bing, and others to produce products they sell us daily.
2. You Get Great Feedback from Customers
If you have a business, listening to what your customers say about it is crucial. They might say they like something or say there's something that needs improvement. Listening to them can improve your business and make your customers happier!
If you see that many people are saying the same bad thing, it's important to figure out why. Maybe it's because they can't easily get in touch with you, or maybe they're confused about when you're open. Fixing those problems can help make things better.
If people are saying good things, that's great, too! You can use those good things to tell other people about your business and attract more customers.
3. Business Credibility: People Listen to
When someone buys something online, they can write a review to tell others if they liked it. These reviews are important because people trust them almost as much as if a friend told them about it. It's important for the reviews to be honest so people can make good choices when they shop online.
4. Helps Builds Trust in Your Community and Beyond
If you own a small business, you know your customers well, and they know you, too! They come to your store often and like it a lot. Reviews are when people write about your store online, and they're a great way to get more people to trust and like your store.
When you read the reviews, you can improve your store, showing your customers you care about what they think. Good reviews can also tell new people what your store is like and why it's special. So, always read and use the reviews to make your store even better and to keep your customers happy!
5. People Pay Attention to How You Respond or Don't Respond to Reviews
It's important to know that people pay attention to what others say about your business. That's why responding to all the good and bad things people say about your business is essential. Most people think that if a company responds to what people say about it online, it cares more about its customers.
Remember, how you respond to what people say about your business is just as important as what they say!
6. Consumers Used Review to Make Purchasing Decisions
When consumers want to buy something, they often read what others say about it online. This helps the consumer decide whether to buy something or not. So, if you are a business owner and you want more people to buy from you, you need to have a good reputation online by having good reviews. That way, more people will want to buy from you repeatedly!
Online reviews matter to your small business.
Positive reviews differentiate between destroying your competition and getting the brakes beating off you. To grow your business, you must monitor and manage your online reputation. Contact us if you have questions or are unsure of your next move. We got you!